Heres a dazzling question--do you do things in your small business for your reasons or for your customers reasons?

If you do things in your business for your reasons, youre in trouble.

Why?

Because your customers buy for their reasons and not yours.

You can be safe to say that your customers and clients dont care anything about you, your business or your needs. All they care about is what is in their selfish self-interest.

I am not proverb that your clients are many people who do not care about anyone but themselves. At least on the personal level almost many people cares about others and goal to treat their fellow man well and wave the flag of friendship and harmony.

But, when it comes to spending their hard earned money all they care about is what will your product or accomadation do for them. In other words, how will what you offer improve their lives?

Heres an interesting story that happened recently.

I tried to get our cable company to split our billing into two bills because we have cable accomadation with them for our TVs and we have their high speed internet access cable modem. This was important because we might claim the internet access as a business expense and want to pay for this out of our business account instead of our personal accounts.

To make a long story short, after talking to our cable business for over a half hour, they finally agreed to split the billing into separate accounts. But, there was a catch (theres always a catch)they said if we split the billing they couldnt offer us the multiple item discount and our internet accomadation bill would be $10 dollars more. As you might imagine, I was exasperated and said lose your memory it. I decided to keep it all in one bill so we didnt have to pay the extra.

When it comes to selling never once does my cable provider talk about the fact that they cant (or wont) bill their services the way that will best work for their customers.

Instead, they do what you should always do. In their promoting, they focus on what the customer will pay for.

In this case I am willing to do some things that I really dont want to do because I really want the advantages that the cable companys high-speed internet access will give me. Thats why they spend a ton of money marketing---fast internet connections. Because thats what many people will pay for.

In your small business if you want to succeed, then spend all your branding efforts selling what all the people want and are willing to pay for. Its vital to the success of your business to promote the products and services that many people really get excited about.

Make sure you think like your customer and promote what your customers and clients really want.

When you do, you will be a lot more successful in your sales efforts and promoting efforts than if you do not .

Otto Collins is a Small Business selling and Life Success coach from Ohio. To get his costless Small Business Marketing Secrets Newsletter visit his web page at http://www.SmallBusinessMarketingCenter.com or mailto:smallbiztips@aweber.com to sign up.